Role
Focus
Year
Silverleaf Elder Care is an assisted living community based in Texas. In 2025 I led the redesign of their marketing website as a freelance engagement.
CHALLENGES
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Outdated visual design reduced perceived credibility.
Path to taking action was unclear.
The original site illustrates both challenges clearly. You can see it here: silverleafeldercare.com.
APPROACH
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OUTCOME
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Design System Snapshot:
When working through the design system and the landing pages for Silverleaf, I wanted to make sure to map out all elements, colors and components. The client needed to be able to quickly and easily build additional pages of the website and also have a source of styling for decks, catalogues, and print materials.
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