I’m Calandra,
a Principal Designer.
I build marketing websites and digital experiences that convert — specializing in experimentation, CRO, and data-informed design across SaaS and eCommerce.
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My approach
I view design as both an art and a science.
Hey!
I'm Calandra, a Principal Designer who believes the best work lives at the intersection of strategy and craft. I design with intention and precision, then treat every launch as a starting point — iterating and experimenting to drive measurable performance long after a project ships.
Experimentation & CRO
Data-Informed
Conversion-Focused
Systems Thinking
15
Years of Experience
My work spans 100+ web pages, 5+ rebrands, and dozens of SaaS experiments — with results including a 162% lift in homepage-to-checkout CVR and a post-redesign 2x increase in homepage CVR. Every project, regardless of scope, is built to perform.