Role
Focus
Year
At Rev, I owned end-to-end design for three redesigns: Rev, Rev AI, & SmartDepo Law. I designed 60+ pages and led 2 migrations to Webflow.
Update 9/29/26: The Rev homepage and site theme have recently changed. The design system and core design of most site pages remain largely as I delivered them.
CHALLENGES
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Evolve Rev website from transcription service to legal intelligence platform.
Pivot messaging for a more specific audience, while making efforts to maintain current user base.
Convert higher-intent users faster to increase the number of users / subs on the platform.
Build and execute rapid experimentation program for rev.com.
APPROACH
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OUTCOME
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Design System Snapshot:
Design systems and style guides are a core part of every design I create. It’s very important to me to stay organized at every step of a new project.
During the first Rev redesign, I knew a design system would help me move faster and be more productive, since I was designing a 70+ landing page website as the sole Web Designer. The Rev design system, also informed the overall branding used for numerous marketing assets, including social media, paid media, life cycle, sales enablement, presentations, etc. Elements of the design system were also used by the Rev product team.
Growth & Acquisition:
As an integral part of the Marketing Growth & Acquisition team, I designed and tested a variety of paid media landing pages. Each page designed was tied to a paid media campaign, which spanned across Google, Bing, Meta, LinkedIn, G2, Reddit and X.
Paid Media Checkout Redesign:
In collaboration with Growth, Product and Acquisition leadership, I redesigned the checkout experience for users arriving through paid media campaigns, reducing friction and increasing trials. I conducted research into how other subscription-based companies structure their checkout flows, looking for patterns, best practices and opportunities to improve.
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