Role
Focus
Year
In 2025, I redesigned the SmartDepo Law marketing website in collaboration with Rev's brand team and SmartDepo founders.
Update 9/29/26: The SmartDepo Law website has recently changed. The design system and core design of most site pages remain largely as I delivered them.
CHALLENGES
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Lack of Product Visuals: Users arriving at the site had no clear sense the product, creating doubt at exactly the moment they needed confidence to convert.
Bulk Order Friction: Users who needed to submit 10+ deposition summaries had to request a Word document and complete a multi-step manual process. That friction was a direct barrier to conversion for SmartDepo Law's highest-value users.
Modern Refresh: SmartDepo Law needed to feel modern, credible, and built for legal professionals — without losing its own identity.
Take a look at the site before the redesign: smartdepo.law.
APPROACH
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OUTCOME
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Design System Snapshot:
When starting work on SmartDepo Law, the first thing I did was audit their website and pulled styles they were using as the foundation for the design system, because they wanted to keep a lot of the branding intact. As I built the site pages, I added to the design system in tandem - adding components, colors, etc. Working that way allowed me to build the design system much faster.
The design system was also used to inform other design materials like pitch decks, ads, and sales enablement.
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