Role
Focus
Year
Volusion needed a refresh of the marketing website in order evolve the brand, expand our audience, and to establish a better UX overall. As the lead designer on a team of 3 designers, I designed 8+ pages on the new site.
CHALLENGES
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Evolve Volusion’s brand to feel fresh, fun and more tech forward.
Increase 14-Day Free Trial CVR
Increase Premium Checkout CVR
APPROACH
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OUTCOME
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Design System Snapshot:
The Volusion design system was a joint effort between 3 designers. As the lead designer, I designed a bulk of the system. I knew the redesign would include quite a few pages, so I added and organized elements in the design system while desiging landing pages. This allowed me to not only move quickly, but to stay on track with resuable elements and figuring out places where we can scale.
Google Display:
A few ads I created for our paid media campaigns. I created 50+ ads in total.
Free Trials:
For the free trial I design a few variantions of our login screen. I wanted to showcase testimonials, both written and visual, from active Volusion customers. The idea is that adding strong social proof at this point in the journey will help convert new users.
Studio:
I created variations of Volusion’s custom project form. I wanted this form to follow the same logic as the free trials form and add strong social proof at the point of conversion.
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